Literature and Videos

Introcuction to geomarketing

Considering geographic peculiarities plays a crucial role for a broad range of business planning and decision making processes especially in marketing and sales. As a result geographic information systems are implemented by an increasing number of companies to be applied to the fields such as market research, analyses of the competition, location and branch office network planning, sales management, sales reps' controlling, and media planning. Geomarketing includes all of these topics.

Recommended literature: "Geomarketing in der Praxis" (available in German)
Dieses Buch liefert das notwendige Grundlagenwissen, um Geomarketing zu verstehen und erfolgreich zu nutzen. ... weitere Infos

Weitere Videos vom Kompetenzforum Geomarketing